Thursday, September 29, 2005

Extreme Tab Makeover

I was a big Tab drinker back in the day (wow -- that makes me sound old), so I could not pass up posting about this. Coca-Cola has decided that Tab needs a little work done. Well, that isn't exactly true, as far as I understand regular Tab will still be sold in the few markets you can find it in, but they are also going to create a Tab Energy Drink to compete in that heavily saturated market (have they ever heard of Red Bull?). It seems that the plan is to capitalize on Tab's retro vibe and the nostalgia people might feel for it. I love Tab, but I'm just not so sure that there will be a big demand for this. I am not a big energy drink girl, so maybe I have it all wrong.

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