CBS Seems Pretty Eggcited

I know, the title is lame, but honestly, if you had a blog and couldn't think of another title you would sink to using something cheesy as well, if it was a little funny. CBS has some really good shows on the air (Numbers, CSI, Without A Trace) and seems to have shaken the label of being the network for older viewers, so why on earth would they spend money on such a ridiculously desperate and wacky ad campaign? I think someone over there has a crack in their shell.